Why You Shouldn’t Ignore Google+ Anymore
Google+ has now been with us for one year.
It just seems like yesterday when it was announced.
Part of me said “not another social network” while the other curious Jeff thought “this could be what we need to keep Facebook honest”
12 months later it appears that it is now the third largest social network in the English speaking world behind Twitter and of course Facebook.
(via Why You Shouldn’t Ignore Google Anymore | Jeffbullas’s Blog)
Source: jeffbullas.com
It’s been around since the early days of Google Buzz, but Google’s 1 button has always been a mystery to content producers and users in the sense that while its purpose is known – you approving of content, making it similar to Facebook’s “Like” button, the benefit is not common knowledge. Unlike Facebook’s Like button, Google 1 doesn’t share the content on the user’s social stream, so what do we get out of the 1 button?
Pause for a moment to think. Are you really making the most of your Google presence? As in, are you leveraging Google for all its lead gen potential? The most organic way to use Google to generate leads is by posting compelling content updates that include links back to your website.
Google on Wednesday announced it will expand its third-party API partners for Google beyond the initial six to include “hundreds” more over the next few weeks. The announcement, relayed in a Google post by Product Manager Eduardo Thuler, could lead to greater adoption of Google by businesses. Google rolled out the beta version of the program last November, a couple of weeks before it began letting brands launch their own Google pages. Initially, the partners were Buddy Media, Context Optional, Hear Say Social, HootSuite, Involver and Vitrue. The company acknowledged at the time that although companies could manage their Google pages directly, “we also recognize that some businesses use social media management companies to manage their presence across multiple social networks.”
Facebook’s reputation for customer satisfaction continues to tarnish while Google pops up on a customer satisfaction index for the first time and makes it to the top of the social network pyramid.
