Organizations are struggling to keep up with new consumer tools and behaviors. To collaborate effectively today they need to realize that the benefit to individual employees is just as important as the overall corporate benefit, if not more so.
Make partners part of your action plan by sharing your data.
That includes business partners, contractors and others. Marketing consultants, for example, can use conversion rates to optimize your landing page. Developers can use them to provide customized functionality.
Other tips for moving from analytics to action:
- Get over the tools … and implement your action plan
- Establish and track conversions — when someone takes action on whatever it is you’re offering
- Define your KPIs — in addition to conversions, what else can you track that really makes a difference
- Use a sensible reporting schedule — week-to-week performance variation is probably not so meaningful as month-to-month
Some of the engineers from Ooyala have released a new project that “makes code reviews fun.” It is a standalone piece of software that you host on your own (they recommend using Vagrant/VirtualBox).
With barkeep you get syntax-highlighted colored diffs, the ability to easily add your own features, a simple CLI, a REST API and plaintext (threadable) emails. Out of the box, barkeep offers many more features that will keep code reviews quick and entertaining.
The team at Ooyala plans on growing barkeep as the community sees fit. Open issues as you play around with it – better yet, fork it and add new features yourself! Their style guidelines are simple: “mimic the style around you.”
Four central pillars that will optimize the social potential of organizations:
- customer experience
Companies that invest in all these four pillars grow faster than their competitors. Further, their employees and clients are happier than companies who are not serious about these four dimensions.
The biggest growth potential can be found in the collaboration dimension: Only 16 percent of the companies are currently integrating the voice of the customer in their decision-making flow. Defining a great customer experience, conversation strategy and content plan, becomes a lot easier if you involve the customer. Further, the trust towards your company increases when you structurally collaborate with your target audience. Via Ekaterina Walter in HuffPost Books
Many different flavors of social collaboration explained in this paper provide an overview of the possible, the probable and the actual from a somewhat theoretical perspective. One interesting take-away: Social Innovation includes two directions, partnerships and revised value chains as well as “user integration” into product design.