9.blog: what advertisers and brands can learn from the super bowl about brands and advertising on the internet

patriciahandschiegel:

Commercials during the Super Bowl are almost as talked about as the game itself. It’s an incredible time where brands go all out to try to make really engaging content for audiences, and it works. People buzz about Super Bowl commercials for years after and a lot of them have expanded into larger…

For Tumblr, the possibilities are pretty great. Like Twitter, brands act just like users on the platform, and users willingly consume brands’ content just like they do their friends. For sponsors, just as users, a premium is placed on great content. The difference between the two platforms is that you get so much richer content on Tumblr — photos, videos, longer form writing. It’s more immersive, and you can really express yourself in many different ways.

Rick Webb, former owner of The Barbarian Group, now an advertising advisor to Tumblr talking to me about native advertising — and in this quote specifically, discussing why Tumblr is better for brands. Take a look at the full interview, in which Webb waxes poetic about the advantages and disadvantages brands and publishers face when looking at online advertising. 

Click through to read on.

(via joshsternberg)

nasdaq: “Klip CEO Brian Wong is 21. He looks about 14. His brain, however, operates like a 28-year-old with an MBA.” For anyone who wonders what the future of advertising looks like, read this piece from Business Insider.  According to the story, Wong has built an ad network that could “turn the world of mobile advertising on its head,” by offering up points and rewards for the mobile game you’re playing — but only if you do what you usually avoid like the plague: click on the ads. Already on 30 million devices, with 50 million users, if Wong’s prediction is correct, “you will never use an app or use a game unless it’s enabled with Kiip.” 
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nasdaq:

“Klip CEO Brian Wong is 21. He looks about 14. His brain, however, operates like a 28-year-old with an MBA.”

For anyone who wonders what the future of advertising looks like, read this piece from Business Insider. 

According to the story, Wong has built an ad network that could “turn the world of mobile advertising on its head,” by offering up points and rewards for the mobile game you’re playing — but only if you do what you usually avoid like the plague: click on the ads. Already on 30 million devices, with 50 million users, if Wong’s prediction is correct, “you will never use an app or use a game unless it’s enabled with Kiip.”