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Hated by some, social scores are becoming the new normal on the web
Microsoft recently invested in Klout, the first time the tech giant has funded a social startup since it put money into Facebook back in 2007. The company is part of an emerging class of startups like PeerIndex and Kred that aim to measure your online “influence”: a statistical take on how many people you reach through social media, how much they trust you, and on what topics. Klout, the largest of these startups, will get a big push into the mainstream through a new partnership with Bing, which will feature Klout scores as part of its search results. As Google’s Pagerank defined the last decade, the thinking goes, “people rank” will define the next.