Are 87 Percent of Small Businesses Using Social Media Wrong? Vocus teamed up with Duct Tape Marketing to survey 400 decision makers at small- and medium-sized businesses to learn about their struggles and successes using social media. Specifically, the survey sought to discover the social sites most used by small businesses (SMBs), how they were managing their efforts, challenges they were facing, and the metrics they were using to judge success. While the results were strong in affirming the power of social media for SMBs, they also made me wonder whether or not many business owners were looking at social media correctly. (via Are 87 Percent of Small Businesses Using Social Media Wrong? | Small Business Trends)
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Are 87 Percent of Small Businesses Using Social Media Wrong?

Vocus teamed up with Duct Tape Marketing to survey 400 decision makers at small- and medium-sized businesses to learn about their struggles and successes using social media.

Specifically, the survey sought to discover the social sites most used by small businesses (SMBs), how they were managing their efforts, challenges they were facing, and the metrics they were using to judge success. While the results were strong in affirming the power of social media for SMBs, they also made me wonder whether or not many business owners were looking at social media correctly.

(via Are 87 Percent of Small Businesses Using Social Media Wrong? | Small Business Trends)

Source: smallbiztrends.com

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